As London prepares for the 24th London Design Festival, all eyes turn to East London for the inaugural edition of Shoreditch Design Week (15–20 September 2026). Evolving from the legacy of the Shoreditch Design Triangle, the district’s new dedicated format…
How packaging design shapes the perception of value Luxury is often experienced before it is understood. A product may be judged before its ingredients are read, its fragrance tested or its performance evaluated. The first impression can come from a…
Why the future of beauty packaging will be designed around use, not waste For decades, innovation in beauty packaging was often associated with what could be added: more decoration, more components, more elaborate shapes and increasingly complex finishes. Today, the…
Why beauty packaging has become a language of culture A beauty product rarely arrives alone. It comes with a shape, a colour, a texture and a particular way of being opened. It may sit inside a box, rest on a…
How beauty packaging became part of the product experience For a long time, packaging was treated as the final layer of a beauty product: the bottle, box or jar that protected what really mattered inside. That idea no longer holds.…